Digital Advertising Market in India and Skills required in digital marketing.

As internet penetration in India is at only 34% of the population. India is the second most populous country in the world, it has got large number of Internet users. Still television advertisement has a share of 39.4% of the total advertising budget. News paper got 34% of the advertising budget in 2017. Digital got only 15% of the advertising budget in 2017.

Skills required in digital marketing
Digital marketing is the new field, Digital Marketing (DM) is complex and it requires different skill set. Its difficult for one person to become digital marketer.

Skill set required for the digital marketer.
1 Assume
2 Sense
3 Doing

1 Assume: Digital Marketer is one who can think differently and conceptualise. Digital Marketing should have analytical skills, he/she should be able to run campaign, display and optimizes.

2 Sense: It is one of the most important skill of digital marketing. It is the ability to empathise with your customers and trying to found out the actual difficulties and pain. This skill enable the digital marketer to identify the strategy to target audience.
3 Doing: Digital marketing requires lot of execution. You need people who can understand brand, who can create content for the brand. You need person who are graphic designer, graphic designer can create images, videos. Graphic designer should be able to understand the brand values and should be able to design graphics and videos which are aligned with the brands.