Digital Marketing Strategy

Consumer behaviour can help you to shape digital marketing strategy.
1 Consumer Journey: Now a days of digital purchase, online purchase the user after the purchase of the product still remain engaged and promote the purchased product for the family, friends or colleagues only and only if satisfied. So Awareness (A) Interest (I) Desire (D) and Action (A) AIDA

2 Awareness: Now a days every consumer is aware of brand. The goal of the digital marketer is to constantly tap the existing consumer and constantly creating the awareness of that brand among the consumer. Digital marketer can use digital marketing channel such as website, social media such as FaceBook, LinkedIn and You tube

3 Internet: Its not the role of digital marketer to create only awareness regarding the brand or simply creating the interest of the consumer. There are two stages, one is consideration stage and another is consideration set. Role of the digital marketer is to bring the consumer to the consideration set, consumer must consider the brand for the purchase. In consumer stage there are so many brands under consideration by the consumer. Before purchasing consumer considers promotion of the brand on the social media, Ads and friends using the product or the feedback of the friends. Emotional social media promotion can also break the cluster and brough the consumer to purchase the brand.